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What is affinity analysis?

affinity analysis is the process of uncovering relationships between the purchases of products and/or services. For example, an affinity analysis might reveal a high correlation between luxury car buyers and country club memberships.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).