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What is a continuity program?

A continuity program is a program in which products, such as CDs, books, or videos, are purchased in a series over time. Continuity mailers will often provide free merchandise or deep discounts for the first several purchases in order to generate profitable business from the program commitment.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).