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What is a co-operative (co-op) database?

A co-operative (co-op) database is a prospecting database that is sourced from many mailing lists from many different sources. These lists are combined, de-duplicated, and sometimes enhanced to create a database that can then be used to select prospects. Many co-op operators require that you put your customers into the database before you can receive prospects from the database.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).