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What is a continuation?

A continuation is a new order from a mailer that has used the same list within the past 12 months. A continuation order is generally considered to be an indication that the prior use of this list was successful.

You are welcome to share and modify this definition under the Attribution-NonCommercial-ShareAlike 3.0 United States Creative Commons License with the attribution "Definition provided by NextMark" (including the hyperlink to NextMark's home page).