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Improve Your List Research with the Usage DataBase

Are you looking for a new way to impress your clients and leap ahead of your competition? NextMark's List Usage DataBase ("UDB") could be your answer!

NextMark has revolutionized mailing list usage analysis by compiling a database of usage data. The UDB tracks who used which lists and whether it was a test or a continuation order. This powerful information can be used to source new list ideas, to validate list recommendations, and to perform competitive analyses.

The UDB is an optional add-on to NextMark's list research system that gives you access to more than 190,000 list usage records by 27,000 marketers on 11,000 mailing lists. The UDB is the first and only commercially available database of its kind and, therefore, the largest!

Justify your list recommendations

Have you ever had trouble convincing your client to try a new list? You can shortcut this conversation by showing them that the list has already been tested and proven by their peers. The Usage DataBase provides you with the information and tools you need to make your case.

When you activate the UDB option, the datacards you present to your client will include a new section that displays all the related usage by other mailers (see video demonstration).

Discover new list ideas

Do you wish you had a crystal ball that told you which mailing lists your client's peers were using? This would be really helpful in sourcing new list ideas, wouldn't it? Your wish has come true! The Usage DataBase gives you the tools you need to discover these lists.

When you activate the UDB option, your list search tool will include a new option that enables you to search by mailer (see video demonstration).

Impress your clients with detailed usage analysis reports

Are you tired of wasting hours of your time tracking down usage information and manually creating reports? Or maybe you waste your time explaining to your clients why it's not practical for you to do a usage analysis for their campaign? There's no need to do this any more! The Usage DataBase makes it feasible for you to provide a usage analysis with every list recommendation you make.

When you activate the UDB option, you will gain access to new Excel-based reports that enable you to create custom mailing list usage analysis reports instantly with the click of a button (see sample usage analysis report and video demonstration).

Get data you can trust... guaranteed!

Great care has been taken in compiling the Usage DataBase. Data is only accepted from trusted sources and, to ensure data integrity, each record is cleansed through a proprietary process before being loaded into the UDB. If you are not satisfied with the quality of the data or the service, you can cancel any time.

The UDB is a co-operative database for list brokers

You must contribute usage data in order to gain access to the UDB. That's the nature of a co-operative database. The UDB is only available to recognized list brokers.

Get it for less than you expect

Some of the larger list firms have spent hundreds of thousands of dollars employing staff and building tools to provide their clients with list usage reports. This huge investment proves how powerful usage data can be. But, as you can see from the pricing schedule, you can gain access to these valuable tools for a small fraction of the time and expense to do it yourself.

Learn more about the Usage DataBase

Would you like to learn more about the Usage DataBase? Submit the form below to get more information or to request a demonstration. Please note you must be a recognized list broker in good standing using NextMark's list research system to qualify for UDB Access.

Any questions?

Contact your Account Director, call (603) 643-1307, or email sales@NextMark.com. We're happy to help you grow your list brokerage business!